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Curiosity drives learning: we get intrigued, ask questions, and immerse ourselves in understanding and discovering everything there is to know. Without inquiry and investigation, the development would come to a halt. Human lives have drastically altered with the learning of new things.

“Research is formalized curiosity, it is poking and prying with a purpose.” - Zora Neale Hurston  

The emphasis on learning agility at top management institutes is gaining recognition as the industry pays more attention to knowledge creation and analysis. Organizations across practically every industry sector today value reams of data generated every day. As Big Data gains in prominence, there is a growing demand for management professionals who are agile learners. Managers need to possess skills for research and analysis to make informed business decisions and plan for the future. Every organization conducts research programs to train and educate managers.  In a business, whether it is financial management, marketing management, supply chain management, or human resource management, they all need to be well-researched in their respective work.  According to many international surveys, it is concluded, managers who do research work have greater learning agility and tend to have more success rates rather than those who do not conduct research. Managers are expected to look for opportunities to improve productivity and optimize the cost of operations.

Some of the areas where research holds high industry value include:

• Using big data for real-time decision-making.
• Testing products based on the needs of potential consumers and reducing risks in production.
• Assessing and putting together a robust distribution system based on demand.
• Identifying opportunities for market segmentation and corresponding brand positioning.
• Extensive usage of organizational research and analysis to gauge employee satisfaction, development, and subsequent retention.
• Deriving critical insight about the competition and thereby, helps companies stay a step ahead.
• Leveraging the power of voluntary unstructured text data available on social media platforms to gauge customer sentiments.
• Devising measured responses to unique challenges and circumstances like those that the world has experienced over the past year.

Some of the top-notch companies using research as a very important tool to drive business excellence are Gillette, Apple, Microsoft, etc.

During the two-year PGDBM programme students should utilize opportunities to improve their research skills through assignments, final dissertations, etc., and improve their learning agility.