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Celebrating Gandhi Jayanti: ISB&M's CSR Club Leads a Meaningful Cleaning Drive

 

On the occasion of Gandhi Jayanti the Corporate Social Responsibility (CSR) Club of the International School of Business & Media (ISB&M) in Pune organized a significant cleaning drive embodying the principles of cleanliness and selfless service advocated by Mahatma Gandhi. This initiative not only honoured the legacy of the Father of the Nation but also contributed to the ongoing efforts of the Swachh Bharat Abhiyan.

A Tribute to Mahatma Gandhi's Vision

The ISB&M CSR Club was motivated to act by Mahatma Gandhi's emphasis on cleanliness as a crucial component of both individual and national development. Cleanliness, recognized as essential to the well-being of individuals and society was put into practice during the cleaning campaign.

Engaging the ISB&M Community

Students, faculty and staff members of ISB&M all took an active part in the drive, volunteering their time and effort to clean different parts of the campus and its environs. The volunteers collaborated to remove litter, separate waste and promote hygiene while wearing gloves, masks and cleaning supplies. Their combined efforts promoted a feeling of community and shared responsibility in addition to making the surroundings cleaner.

Aligning with National Initiatives

The nationwide Swachh Bharat Abhiyan a program started by the Indian government to encourage cleanliness and sanitation throughout the nation was in line with this aim. On Gandhi Jayanti, similar campaigns were held around the country such as the 'Swachhata Hi Seva Abhiyan' and the yearly cleaning drive of the Maratha Light Infantry Regimental Centre.

Spreading Awareness and Inspiring Action

The CSR Club's campaign sought to increase awareness of the value of keeping everyday living clean in addition to the actual cleaning activities. The club highlighted the importance of each person in maintaining a clean environment through banners, social media campaigns and engagements with the neighbourhood.
ISB&M, which is well-known for promoting social responsibility and holistic education, actively encourages students to participate in volunteer and educational initiatives. In addition to providing students with an opportunity to significantly impact society ISB&M cultivates civic responsibility, leadership, and collaboration by organizing these drives. The project served as a reminder that, when led by a committed organization like ISB&M, even small cleaning initiatives may have a significant positive impact on society.

A Step Towards a Cleaner Future

The success of the ISB&M cleaning program shows how committed educational institutions are to helping their students develop a sense of environmental stewardship and social responsibility. Participating in such initiatives teaches students the importance of maintaining hygiene and promoting sustainability in addition to helping to keep their surroundings clean.
As we commemorate Gandhi Jayanti, let's be motivated by Mahatma Gandhi's teachings and continue working toward a cleaner more sustainable future. Initiatives like the ISB&M CSR Clubs are crucial to achieving this objective.

Written By ; Taru Jaiswal

• Marketing Executive & Content Writer

• PGDM Student at ISB&M Pune, Batch 2025–27

• Class Representative (CR)

• Member of the Digital Marketing Cell

• Part of various campus committees

• Passionate about content creation, digital marketing, and storytelling